Customer Rating:
 Summary: A complete waste of 2 thousand dollars. Comment: We bought this Sony Bravia 1 1/2 years ago from Amazon. It had a 5 star rating, everyone loves it. Last week we turned on the tv and all we saw were vertical lines. My husband did a search on problems with this model and found multiple message boards of people having the same complaint. No picture, just vertical lines. Everyone wrote in that the cost of the repairs were actually more expensive than what they paid for the tv. We brought ours to a Sony repairman, and was told the TV's lcd board was shot. The cost for the part from Sony is $1,800.00. Plus $200 for the repairman. After only 1.5 years of having the tv, the cost for the repairs were exactly what we spent to buy it. The repairman says this happens very frequently with Sony products now, and Sony doesn't budge to help with the cost, they just don't care. My husband called Sony himself to complain about it and told them we will never buy another Sony product again. What a disappointment. Please do yourself a favor and do some serious research before spending this much money on a Sony TV. Amazon reviews are great, but what you need to research is what happens to the products after having them for over one year. Sony used to put out a great television, but now they are pathetic.
Customer Rating:
 Summary: TV Rocks, other issues aside. Comment: Well it's been nearly one week since having this TV in-home and here are my first impressions:
1) Do not expect that Amazon customer service will be a quick way to resolve issues with your order. I spent the better part of 8 hours on the phone in relation to this order because of a bunch of weird circumstances. I finally got everything straightened out, but there were quite a few MAJOR frustrations. D
2) Amazon ordering issues aside, CEVA did a fantastic job with the delivery. They were on time, the delivery person carried the huge box into my house, unboxed it, set it up and tested that everything was working properly. He even took off his shoes when he got in the front door! A+
3) Set-up was a breeze. Before it arrived, I had already acquired all the external hook-ups (HD cable box, Blu-Ray player) and HDMI cables needed, so all CEVA had to do was plug in the power and a couple HDMI cables and we were set. Note on HDMI cables- do NOT overpay for Monster or some other brand. I got three 6 foot HDMI 1.3 Cables from monoprice.com for $15, including shipping. A-
4) The TV itself is gorgeous. Picture quality from the HD cable and from the Blu-ray player look almost three dimensional. Some of the features of the TV are gimmicky in my opinion, such as the TV Guide feature, and I do NOT like the look of the MotionFlow... it seems like everyone is gliding around, at least on High. Standard is tolerable, but at this point, I prefer it Off. A-
5) There's obviously a learning curve associated with all new electronics, but I found the set-up options to be quite intuitive. After playing around for a few hours, I was confident in making adjustments and changing inputs, etc. B+
Now for a note that is intended for anyone who's considering this TV as their first HDTV, as I was:
Expect to have to get some new peripheral gear. You probably know you'll at least need an HD Cable box or antenna, perhaps a Blu-ray player, and HDMI cables to get the best picture this TV is capable of, but what you might not realize is the potential dilemma in audio quality. For years I've had good quality red/white audio cables running out of both my cable box and DVD player and into an old stereo receiver with just two floor-standing speakers hooked up and never once had an issue with the sound. However, when trying to use this configuration with the new HDTV and HD Cable Box/Blu-ray player, I immediately noticed a problem with the synchronization of the video and audio. There was a delay between what I saw and heard that was entirely unacceptable. I feared the TV had problems, but after researching up on it, I found that the issue was caused by the fact that I had a digital video output to the TV (HDMI) and an analog audio output to the receiver (Red/White) that were not matching each other. I went to BB and talked to one of the Home Theater experts there and he confirmed this problem. So in addition to getting the new TV, Blu-Ray player and HD Cable box, I had to buy a new receiver capable of handling a digital audio signal, be it HDMI or Optical Digital Audio (I went with the later, since I wanted to maintain my video inputs directly into the TV). Obviously, if you have newer equipment or just use the TV for audio, you won't have this issue, but it was very frustrating for me.
Overall, I'm EXTREMELY happy with the TV now that everything is properly set-up and I can't wait to enjoy it for years to come!
Customer Rating:
 Summary: Bravo Bravia! Comment: We find the picture quality on our new Bravia simply splendid. Since we enjoy fast paced sports, the 120hz refresh rate adds to the picture quality. We received our unit through Amazon from J&R, and had absolutely no problems with shipping/arrival. Control menus/commands were at first not a intuitive as we had hoped for, but with a little experience that is no longer an issue. Initial set-up was non-problematic.
Customer Rating:
 Summary: A great LCD TV Comment: This TV is awesome. I've been using it for a few weeks now, and everything works just like expected. I'm not going to give a technical review of the TV, as you can find those on the web. I do want to say that you can't go wrong with it. I spent a long (very long!) time debating between this one and the Samsung A650. They are very similar TVs. While the specs of the A650 are better, I looked at the two in the store and found it very difficult to tell a difference. However, there were multiple areas where the Sony was better for my personal taste. First, I am not a fan of glossy screens. While the W4100 is more glossy than its predecessor, it is significantly less glossy than the A650. This is a big plus if you have any lights or windows in the same room as the TV. Second, the speakers on the Sony are quite good for TV speakers. It won't match a separate sound system, but it is good enough to use. In contrast, the speakers on the A650 are useless. Also, while the menu driven system takes some getting used to, at least the remote control is a pleasure to use - again in contrast to the A650. Of course, the TV comes with all the delights of a Sony Bravia TV, but I leave that to a more in depth review.
In summary:
I love this TV. I would buy it again.
In comparison to the A650 - take a look at the two TVs side by side in a store. Pick the one you think is better. That is what it comes down to in the end - personal opinion. What matters to you in a TV? They are both excellent TVs.
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